Notes from a designer learning AI

A Place to Think

I’m a designer, marketer and brand strategist who’s fascinated by what AI means for our work.

This space isn’t polished. It’s where I test ideas, capture lessons, and share the small wins (and the missteps) along the way.

Reflections

Why I’m Writing About AI: Reflections on learning in public

AI isn’t replacing creative work, it’s reshaping it. Here’s why I’m documenting the shift, the experiments, and the messy middle in real time.

Explore My Latest Thoughts

Discover practical advice and engaging stories.

Reflections

August 5, 2025

The Real Shift With AI in Marketing

AI doesn’t replace thinking. It shortens the grind and gives you more room for judgement, taste, and strategy. Here’s how it’s reshaping marketing in 2025.

Foundations

July 30, 2025

How to Tell a Compelling Brand Story

Discover why storytelling is the secret weapon of modern branding. Learn how top brands use stories to connect emotionally, stand out in crowded markets, and build lasting trust. Plus a step-by-step guide to crafting your own.

Foundations

June 12, 2025

Rebranding in 2025: What You Need to Know

Rebranding isn’t just about a new logo. It’s about strategy, clarity, and keeping your brand relevant. Here’s how businesses can approach rebrands in 2025, and what we can learn from Pepsi’s bold refresh.

View all

Keep up to date with my posts

Weekly thoughts, experiments, reviews and more. I promise to never spam.

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.